Smith
2026
Shopify storefront for an outdoor eyewear and helmet brand
UX Design, UI Design, Design Systems
Smith had no digital brand guidelines, so the work started with a stylescape and web style guide. The ehouse design team made them under my direction, and they were rolled out as new global styles. I designed the prescription lens flows and the product-page upsell quick view, and directed the designs for a product compare tool, athlete pages and cart updates. ehouse developers build each piece on the Dawn-based theme Smith shares with Carrera and Serengeti.
