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Oak + Fort

2024

Shopify storefront design for a clothing and homeware retailer's replatform, built around in-store pickup

Brand Application, Design Systems, UX Design, UI Design

At Pointer, I designed the Shopify storefront for Oak + Fort, the clothing and homeware retailer, as it moved off NetSuite SuiteCommerce as part of a wider transformation. I started with a style tile, then designed the homepage, product page, bag and collection pages in sprints. The UI stays black and white so the photography leads. Most of the work went into in-store pickup: a store selector, per-store availability and a bag that splits shipping from pickup. Pointer developers built it.

Oak + Fort — desktop homepage

Oak + Fort — desktop shop by category; mobile shop by category

Oak + Fort — desktop oversized crewneck PDP; mobile oversized crewneck PDP

Oak + Fort — mobile all clothing; desktop all clothing

Oak + Fort — mobile search suggestions; mobile filter overlay (active)

Oak + Fort — desktop my bag overlay; desktop quick view; desktop new arrivals

Oak + Fort — desktop bag page (ship / pick up in-store); mobile bag page

Oak + Fort — desktop unavailable for pick-up drawer; desktop store selector (Ottawa — CF Rideau)

Oak + Fort — mobile navigation; mobile item added to bag

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