Pressed Juicery
2026
Moving a juice brand from headless to a Shopify theme, and warming up a clinical look
Brand Application, Technical Direction, Web Design, Content Strategy
Pressed sells cold-pressed juice, cleanses and wellness shots, and was moving from a headless build to a Shopify theme. I ran the creative workshop and stylescape, which warmed a clinical look with natural light, warmer colour and people. I then configured the Stretch theme for the homepage and product pages. The ehouse dev team built the custom sections, including flavour profiles and nutrition facts, and the new site launched in 2026.
