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Mackage

2025

Luxury outerwear moved to Stretch across its regional stores, from stylescape to launch

Brand Application, Visual Direction, Web Design

Mackage is a Canadian luxury outerwear brand running regional Shopify stores on one codebase. I made the stylescape that set how its campaign photography carries into the storefront, and recommended the move to the Stretch theme. I then designed the stores in the theme itself: homepage, mega menus, product and editorial product pages, collections, fabric stories and the Privé sign-up. The stores relaunched on Stretch in 2025, built with the ehouse dev team.

Mackage — desktop homepage

Mackage — desktop main menu over the NEW ELEMENTS homepage; mobile main menu

Mackage — desktop product page; mobile product page

Mackage — desktop editorial PDP (Evelina); mobile editorial PDP (Evelina)

Mackage — mobile collection; desktop collection

Mackage — desktop vertical quilt fabric story; mobile vertical quilt fabric story

Mackage — desktop product grid; desktop SS25 lookbook; desktop journal

Mackage — desktop Mackage Privé sign-up; mobile Mackage Privé sign-up

Mackage — desktop cart drawer; mobile cart

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