ALMAVE
2023
Shopify launch storefront for a non-alcoholic spirits brand
Brand Application, UI Design, UX Design, Prototyping
ALMAVE is the non-alcoholic blue agave spirit co-founded by Lewis Hamilton. At Pointer, I designed its first Shopify store while the brand identity was still being finished, pairing brutalist type with motion. The store covers the homepage, product and collection pages with subscribe-and-save and pre-order, an Our Story page, cocktail recipes, a store locator and a pre-launch countdown. Pointer developers built it, and it launched in October 2023, ahead of the Mexico City Grand Prix.
