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Nixon

2025

Engraving flow, cart upsell and reusable sections designed inside Nixon's existing custom Shopify theme

UI Design, UX Design, Design Systems

Nixon kept its custom Shopify theme, so the work was targeted features inside it, built by the ehouse dev team. I designed an engraving drawer with a live preview, so engraving can be added or removed on the product page or in the cart. I also designed a side-cart band upsell, product badges and the Insider email and SMS sign-up. Beyond that, I planned a library of reusable sections, including a tabbed collection carousel and a shoppable reviews carousel.

Nixon — desktop homepage with the OCO 44 hero and a product row

Nixon — desktop product page with engraving and band options; mobile product page

Nixon — mobile collection page with filters; desktop New This Season tabbed carousel

Nixon — desktop customer reviews carousel with shoppable products

Nixon — mobile content sections with icon features; mobile surf watch feature with product carousel

Nixon — desktop cart drawer with add-another-band upsell; mobile add engraving

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