Cadillac
2026
Shopify merchandise store for a luxury automotive brand
Brand Application, Visual Direction, Web Design
Cadillac's merchandise store sells apparel and racing gear on Shopify. Working from Cadillac's published brand guide, I built a stylescape and then configured the Stretch theme to match. That covers Cadillac's own variable typeface, the brand palette, a mega menu, and homepage, collection and product templates where reviews and recommendations stay quiet so the photography leads. I did this with the ehouse dev team, and Cadillac's team now adds new drops, such as the F1 Team collection.
