DUDE Wipes
2024
Shopify storefront for a personal care brand
Web Design, UI Design, Brand Application
At Pointer, I creative-directed the 2024 redesign of the DUDE Wipes Shopify store on the Impact theme. Pointer designers designed the pages and Pointer developers built them. The work covers the homepage, a shop mega menu, collection pages, a single product page that handles all four scents, a cart drawer, a merch product page and a flushability landing page. Each scent keeps its own colour against black UI.
