Deeps
2022
Invented dive-recovery drink brand and Shopify store built to demo Submarine's subscriptions, memberships and pre-orders
Creative Direction, Web Design
DEEPS is a brand I invented at Pointer in 2022 to demo Submarine, Disco Labs' subscriptions and pre-order app for Shopify. The product is a fictional hyperbaric-oxygen drink that helps divers decompress. I created the concept, name, branding, packaging and imagery, then set up the store on the Shapes theme: a plan builder, subscribe-and-save product pages, a members' club, crowdfunding and pre-order pages, and a cart. Pointer's developers built the Submarine features.
