Serengeti
2026
Shopify storefront for a driving eyewear brand
Brand Application, Visual Direction, UI Design
I designed the stylescape for Serengeti's new Shopify store, a reskin of the Dawn-based theme ehouse runs for Smith, a sister brand under Safilo. Working from the SS26 brand guidelines, I changed only type, colour and photography: Cormorant Garamond headlines over Gotham, a black, white, sand and bone palette, and warm road-trip imagery. The screens cover the homepage, product grid, product page, the Three Technologies lens story, add to bag and cart. ehouse is building the store.
