Carrera
2026
Shopify storefront for a heritage eyewear brand
Brand Application, Visual Direction, Workshop Facilitation
Carrera's new US store reskins the Dawn-based theme ehouse runs for Smith, a sister brand under Safilo. Carrera had no digital style guide, so I ran the creative workshop and built the stylescape on that theme. It defined type, a supporting palette beside the brand's red and black, and a cleaner primary lockup. The ehouse dev team built the store, which launched in September 2026.
